IBIF

Caye Caulker 2021

Visual Graphics Case Study · Brand Identity

Island Boy Ice Factory. Caye Caulker

A wholesale & retail ice business with island roots and a working-man's pride — rebranded with the cool weight it deserves. We took heritage, salt air, and lobsters, and pressed them into a logo that travels well on carts, bags, and stickers.

❄ Brand Identity 🦞 Caye Caulker 🧊 Full System

2021

Year Delivered

Brand Identity

Brand Colors

∞

Lobster Pride

Logo & Branding Island Heritage Color System Ice Bag Design Gulf Cart Wrap Sticker Die-Cut Print Files Caye Caulker · Belize Logo & Branding Island Heritage Color System Ice Bag Design Gulf Cart Wrap Sticker Die-Cut Print Files Caye Caulker · Belize

01 · The Brief

Heritage on the rocks.

Island Boy Ice Factory is a wholesale & retail ice business in Caye Caulker — a sandy strip of Belize where the lobster traps outnumber the lampposts. The owner came to us with one ask: a brand that respected the work behind it, and the island it came from.

No clip-art penguins. No corporate snowflakes. Something that could sit on a 40lb ice bag headed to a restaurant kitchen, on a delivery cart, and on the side of a cooler at a roadside bar — and feel equally at home in every one of those places.

The result had to travel: from a freezer shelf to a ferry dock. From a business card to the side of a golf cart. Legible at fifty feet, sharp at five inches.

Client

Island Boy Ice Factory

Location

Caye Caulker, Belize

Discipline

Logo & Brand Identity

Year

2021

"Make it look like us. Not like every other ice company on Google."

— The brief, summarized

02 · Brand DNA

Three pillars carved
from the same block.

🌴

Rooted

The lobster — a daily reality on Caye Caulker — anchors the mark in place. It's not decoration, it's a passport. Every element of the brand traces back to island identity.

📦

Reliable

The ice box silhouette is steady, square, dependable. Restaurants run on the assumption their ice will arrive fresh and on time. The brand reflects that contract.

👁

Recognizable

Bold typography and high-contrast color make the brand legible across a bag of ice in a freezer or on the back of a delivery cart at full speed down Caye Caulker's main strip.

03 · The Mark

A logo that reads
at fifty feet
and on a sticker.

Two icons, one story. The ice box says the job. The lobster says the island. The serif and the slab together carry weight — like a hand-painted sign that's been there longer than you have.

🧊

The Ice Box

Speaks directly to the trade — wholesale, retail, cold chain. Square, dependable. The first thing a restaurant buyer should feel is trust.

🦞

The Lobster

Owner's heritage. A direct nod to Caye Caulker's fishing community and what makes the island run. It earns the word "Island" in the name.

🔤

The Type Lockup

Bold display paired with condensed support — designed to scale from a sticker to signage without losing presence or legibility.

🎯

The Principle

Every element earns its place. Nothing is decoration. If it doesn't reinforce the business or the island, it doesn't ship.

04 · The System

A palette that doesn't melt
under the sun.

Cool blues hold the cold; coral and sand keep it human. Built for print, signage, and the inevitable Instagram repost from a happy customer.

Lobster

#DC2329

Primary · Accent

Sky

#42A1D8

Background · Ice

Trees

#497A3A

Accent · Nature

Deep

#193157

Typography · Dark

Sea

#5A9CD0

Secondary · Water

Ice Box

#312F88

Icon · Deep Accent

05 · Process

From a frozen brief
to a brand that ships.

The Visual Graphics process — same four steps for every project, whether it's an ice factory or a fashion boutique.

Discover

Conversations with the owner. Walks past the existing setup. Photos of the ice bags, the golf cart, the freezer — finding what was already working and what wasn't.

Concept

Three directions: literal (the box), heritage (the lobster), and a hybrid lockup combining both stories. The third direction was always going to win.

Refine

We tuned proportions, tested it small (sticker), large (signage), and on a real ice bag mockup — until every weight and curve felt earned.

Deliver

Final files in every format the business needs — SVG, PNG, PDF, mono versions, social cuts. Ready for the bag printer, the sign shop, and the feed.

06 · In the Wild

A brand that survives
the sun, the salt,
and a 40lb ice bag.

Ice Bag · 40lb

The logo holds up at every scale. Bold enough to read through condensation on a freezer shelf. Clean enough to photograph well for social.

Primary Application

Golf Cart Side Wrap

The island's delivery vehicle — the brand rides it daily through Caye Caulker's sandy streets.

Signage

Sticker · Round Die-Cut

A round die-cut sticker that ends up on coolers, boats, and windows all over the island.

Collateral

Logo & Branding Color System Print Files Signage Ice Bag Packaging Cart Wraps Social Templates Brand Guidelines Sticker Die-Cut SVG · PNG · PDF Logo & Branding Color System Print Files Signage Ice Bag Packaging Cart Wraps Social Templates Brand Guidelines Sticker Die-Cut SVG · PNG · PDF

Start Your Project

Your brand deserves
to look incredible.

Reach out and let's talk about what your business needs. Every great brand starts with a conversation.

Email Us See All Work

Island Boy Ice Factory. Caye Caulker

Heritage on the rocks.

Three pillars carvedfrom the same block.

A logo that readsat fifty feetand on a sticker.

A palette that doesn't meltunder the sun.

From a frozen briefto a brand that ships.