A crisis that became
a complete transformation.
E-Z Boy Tours had built a solid reputation on the water — reliable guides, great experiences, happy customers. But when their email account was compromised, bookings started slipping through the cracks and trust with customers was suddenly at risk.
The email fix was urgent. But once we were inside the business, it became clear there was a bigger opportunity. The website was underperforming, the booking process was fragmented, the branding lacked consistency, and the digital infrastructure had gaps that were quietly costing them customers every day.
What started as an emergency turned into a full digital overhaul — touching every layer of their business and leaving them with a presence that finally matched the quality of their tours on the water.
One security incident revealed how much room there was to grow. Every system was rebuilt stronger, and every touchpoint was redesigned to convert.
